The Advertising business : (Record no. 1870)

MARC details
000 -LEADER
fixed length control field 00660nam a2200217 a 4500
001 - CONTROL NUMBER
control field 00012719
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328b ii a g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780761912392 :
Terms of availability Tk6500.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
245 00 - TITLE STATEMENT
Title The Advertising business :
Remainder of title operations, creativity, media planning, integrated communications /
Statement of responsibility, etc edited by John Philip Jones
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 548p.
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2011-01-31
526 ## - STUDY PROGRAM INFORMATION NOTE
Department International Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term United States
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reserve Shelf 21/04/2011   0.00   659.1 A244 019096 11/05/2011 1 11/05/2011 Books