IUB Library OPAC
Principles of marketing / (Record no. 23397)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23299 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230823095105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181223s2018 ii 000 1 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352865611 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Indai : |
| Name of publisher, distributor, etc | Pearson India Education services Pvt. Ltd., |
| Date of publication, distribution, etc | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 698 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 23/12/2018 | 1700.00 | 658.8 K874p 2018 | 025854 | 23/12/2018 | 01 | 23/12/2018 | Books |