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Principles of marketing / Philip Kotler ... [et al.].

Contributor(s): Material type: TextTextPublication details: Indai : Pearson India Education services Pvt. Ltd., c2018.Edition: 17th edDescription: xxii, 698 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9789352865611
Subject(s): DDC classification:
  • 658.8 22
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks 658.8 K874p 2018 (Browse shelf(Opens below)) 01 Not For Loan 025854
Total holds: 0

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.

Marketing