IUB Library OPAC
Principles of Marketing / (Record no. 5488)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00828nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00007984 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110328s2001 a g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273646621 : |
| Terms of availability | TK.637.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 90 |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 856p. : |
| Other physical details | ill. |
| Dimensions | 28cm |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 538 ## - SYSTEM DETAILS NOTE | |
| Display text | Kotler Site |
| Uniform Resource Identifier | <a href="www.booksites.net/kotler">www.booksites.net/kotler</a> |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE | |
| Information about documentation note | 05\29\02 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Interest level | ib |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Source of heading or term | Spines |
| 9 (RLIN) | 78 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 104 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saunders, John |
| 9 (RLIN) | 107 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wong, Veronica |
| 9 (RLIN) | 108 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reserve Shelf | 21/04/2011 | Karim International | 0.00 | 658.8001 K87p | 013429 | 16/05/2011 | 1 | 16/05/2011 | Books |