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Fundamental of advertising research / Fletcher, Thomas A Bowers

By: Fletcher; Alan DContributor(s): Bowers, Thomas AMaterial type: Text

TextPublication details: Belmont, California : Wadsworth Publishing Company, 1988. Edition: 3rd edDescription: xiii, 322 p. : illISBN: 0534084540Subject(s): Publicity | Research | AdvertisingDDC classification: 659.1072 Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	659.1072 F612f (Browse shelf(Opens below))	1	Withdrawn		000052

Total holds: 0

Includes bibliographical references.

Business

1993-08-09