IUB Library OPAC
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| 1. |
The 100 greatest advertisements 1852-1958, who wrote them and what they did.
by Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York, Moore Pub. Co. [c1949]Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 W3351o 1959.
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| 2. |
Advertiseing that works : how to create a wining advertising program for your company / Robert Fearon
by Series: The Entrepreneur'ss guide series ; .Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Capital Books International, 1992Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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| 3. |
Advertising : a cultural economy / Liz McFall
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: London : Sage Publications, 2004Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Reference Stacks 659.1 M478a.
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| 4. |
Advertising : theory and practice / C H Sandage, Vernon Fryburger, Kim Rotzoll
by Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: India : Virender Kumar Arya, 1996Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 194a.
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| 5. |
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty
by Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New York : Prentice Hall International, Inc., 1998Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 659.9 W456a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.9 W456a. Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (3).
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| 6. |
The advertising and consumer culture reader / edited by Joseph Turow and Matthew P. McAllister.
by Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Routledge, 2009Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Available at Centre for Social Science Research 306.3 A2448 2009.
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| 7. |
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a 2012.
Lists:
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| 8. |
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.
by Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: St. Leonards, NSW : Allen & Unwin, 2010Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1019 S9661a 2010.
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| 9. |
The Advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones Edition: 1st ed.Material type:
Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Sage Publications, 1999Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 A244.
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| 10. |
Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
by Edition: Tenth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, [2015]Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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| 11. |
Advertising inside out / Philip Kleinman
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: London : W.H. Allen, 1977Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 K64a.
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| 12. |
Advertising management / David A Aaker, John G Myers
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Jersey : Prentce hall,Inc.,, 1975Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A112a.
Lists:
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| 13. |
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
by Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1996Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B334a.
Lists:
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| 14. |
Advertising, management, and society : a business point of view / Francesco M. Nicosia
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New York : McGraw-Hill Book company, 1974Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.10973 N661a.
Lists:
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| 15. |
Advertising, Marketing and Sales Management / Devendra Thakur
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Deep and Deep Publications, 1994Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A244.
Lists:
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| 16. |
Advertising Today : the Indian context / Sarojit Datta
by Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Calcutta : Profile Publishers, 1998Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.10954 D234a.
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| 17. |
Contemporary advertising / William F. Arens
by Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Boston : Irwin\McGraw-Hill, 1999Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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| 18. |
Contemporary advertising / Courtland L. Bovee, William F. Arens
by Series: The Irwin series in marketingEdition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Homewood, IL : IRWIN, 1992Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 B783c.
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| 19. |
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
by Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2011Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 A681c 2011.
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| 20. |
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
by Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 A6816c 2013.
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| 21. |
Convert! : designing Web sites to increase traffic and conversion / Ben Hunt.
by Material type: Text; Format:
available online
 ; Literary form:
Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., 2011Online access: Wiley Online Library Availability: No items available.
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| 22. |
Fundamental of advertising research / Fletcher, Thomas A Bowers
by Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Belmont, California : Wadsworth Publishing Company, 1988Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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| 23. |
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
by Edition: 4th ed., Completely updated and expanded ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Boston : Houghton Mifflin, 2007Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 L6641g 2007.
Lists:
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| 24. |
Handbook of international advertising research / edited by Hong Cheng.
by Series: Handbooks in communication and mediaMaterial type: Text; Format:
available online
; Literary form:
Not fiction
Publication details: Chichester : Wiley-Blackwell, 2014Online access: Wiley Online Library Availability: No items available.
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| 25. |
Hey, Whipple, squeeze this : the classic guide to creating great ads / Luke Sullivan, Edward Boches.
by Edition: 6th edition, Material type: Text; Format:
microfiche
festschrift
Publication details: New Jersey: John Wiley & Sons, Inc, 2022Online access: Cover image Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.132 S9493h.
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