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1.
The 100 greatest advertisements 1852-1958, who wrote them and what they did.

by Watkins, Julian Lewis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, Moore Pub. Co. [c1949]Availability: Items available for reference: Not For LoanCall number: 659.1 W3351o 1959 (1). :
2.
Advertiseing that works : how to create a wining advertising program for your company / Robert Fearon

by Fearon, Robert.

Series: The Entrepreneur'ss guide series ; .Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Capital Books International, 1992Availability: No items available : Checked out (1).
3.
Advertising : a cultural economy / Liz McFall

by McFall, Liz.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Sage Publications, 2004Availability: Items available for loan: Call number: 659.1 M478a (1).
4.
Advertising : theory and practice / C H Sandage, Vernon Fryburger, Kim Rotzoll

by Sandage, C H | Fryburger, Vernon | Rotzoll, Kim.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: India : Virender Kumar Arya, 1996Availability: Items available for reference: Not For LoanCall number: 659.1 194a (1). :
5.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty

by Wells, William | Burnett, John | Moriarty, Sandra.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : Prentice Hall International, Inc., 1998Availability: Items available for loan: Call number: 659.9 W456a (4). Items available for reference: Not For LoanCall number: 659.9 W456a (1). Withdrawn (2).
6.
The advertising and consumer culture reader / edited by Joseph Turow and Matthew P. McAllister.

by Turow, Joseph | McAllister, Matthew P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, 2009Availability: Items available for reference: Not For LoanCall number: 306.3 A2448 2009 (1). :
7.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2012Availability: Items available for reference: Not For LoanCall number: 659.1 B427a 2012 (1). :
8.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.

by Sutherland, Max | Sylvester, Alice K.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: St. Leonards, NSW : Allen & Unwin, 2010Availability: Items available for reference: Not For LoanCall number: 659.1019 S9661a 2010 (1). :
9.
The Advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Sage Publications, 1999Availability: Items available for reference: Not For LoanCall number: 659.1 A244 (1). :
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10.
Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-.

Edition: Tenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2015]Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Items available for reference: Not For LoanCall number: 659.1 M854a 2015 (1). :
11.
Advertising inside out / Philip Kleinman

by Kleinman, Philip.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : W.H. Allen, 1977Availability: Items available for loan: Call number: 659.1 K64a (1).
12.
Advertising management / David A Aaker, John G Myers

by Aaker, David A | Myers, John G.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Jersey : Prentce hall,Inc.,, 1975Availability: Items available for loan: Call number: 659.1 A112a (1).
13.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Prentice-Hall of India Private Limited, 1996Availability: Items available for loan: Call number: 659.1 B334a (1).
14.
Advertising, management, and society : a business point of view / Francesco M. Nicosia

by Nicosia, Francesco M.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill Book company, 1974Availability: Items available for loan: Call number: 659.10973 N661a (1).
15.
Advertising, Marketing and Sales Management / Devendra Thakur

by Thakur, Devendra, (ed).

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Deep and Deep Publications, 1994Availability: Items available for loan: Call number: 659.1 A244 (1).
16.
Advertising Today : the Indian context / Sarojit Datta

by Datta, Sarojit.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Calcutta : Profile Publishers, 1998Availability: Items available for loan: Call number: 659.10954 D234a (1).
17.
Contemporary advertising / William F. Arens

by Arens, William F.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : Irwin\McGraw-Hill, 1999Availability: No items available : Checked out (1).
18.
Contemporary advertising / Courtland L. Bovee, William F. Arens

by Bovee, Courtland L | Arens, William F.

Series: The Irwin series in marketingEdition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Homewood, IL : IRWIN, 1992Availability: Items available for reference: Not For LoanCall number: 659.1 B783c (1). :
19.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian | Arens, William F. Contemporary advertising.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2011Availability: Items available for reference: Not For LoanCall number: 659.1 A681c 2011 (1). :
20.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for reference: Not For LoanCall number: 659.1 A6816c 2013 (1). :
21.
Convert! : designing Web sites to increase traffic and conversion / Ben Hunt.

by Hunt, Ben (Ben R.).

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Indianapolis, Ind. : Wiley Pub., 2011Online access: Wiley Online Library Availability: No items available :
22.
Fundamental of advertising research / Fletcher, Thomas A Bowers

by Fletcher; Alan D | Bowers, Thomas A.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Belmont, California : Wadsworth Publishing Company, 1988Availability: Items available for loan: Call number: 659.1072 F612f (1).
23.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.

by Levinson, Jay Conrad | Levinson, Jeannie | Levinson, Amy.

Edition: 4th ed., Completely updated and expanded ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : Houghton Mifflin, 2007Availability: Items available for reference: Not For LoanCall number: 658.8 L6641g 2007 (1). :
24.
Handbook of international advertising research / edited by Hong Cheng.

by Cheng, Hong, 1958- [editor.].

Series: Handbooks in communication and mediaMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Chichester : Wiley-Blackwell, 2014Online access: Wiley Online Library Availability: No items available :
25.
Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch

by Belch, George E | Belch, Michael.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Chicago : Irwin, 1995Availability: Items available for loan: Call number: 659.1 B427a (1). Items available for reference: Not For LoanCall number: 659.1 B427a (2).

 

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