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Marketing : practices and principles / Ralph E Mason, Patricia Mink Rath, Herbert L Ross

By: Mason, Ralph EContributor(s): Rath, Patricia Mink | Ross, Herbert LMaterial type: Text

TextPublication details: New York : McGraw-Hill Book Company, 1980. Edition: 3rd edDescription: vii, 424 p. : ill. ; 24.4 cmISBN: 0070406936Subject(s): MarketingDDC classification: 658.8 Subject: Business

List(s) this item appears in: Marketing

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.8 M411m (Browse shelf(Opens below))	1	Available		001250

Total holds: 0

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Previous	658.8 M345 Marketing /	658.8 M398m The marketing game /	658.8 M399m The Marketing Game : with student cd-rom /	658.8 M411m Marketing : practices and principles /	658.8 M689 Modern Marketing Management /	658.8 N463m Marketing in action : a decision game /	658.8 O58i International marketing : analysis and strategy /	Next