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Bottom-up marketing / AI Ries, Jack Trout

By: Ries, AIContributor(s): Trout, JackMaterial type: Text

TextPublication details: New York : McGraw-Hill Book Company, 1989. Edition: 1st edDescription: xiv, 226 p. ; 21 cmISBN: 0070527334Subject(s): Marketing | AdvertisementDDC classification: 658.8 Subject: Business

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.8 R559b (Browse shelf(Opens below))	1	Available		001643

Total holds: 0

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Previous	658.8 P481l 1992 Liberation Management : Necessary disorganization for the Nanosecond Nineties /	658.8 P511t TechnoBrands : how to create and use brand identity to market, advertise and sell technology products /	658.8 R188p Principles of marketing /	658.8 R559b Bottom-up marketing /	658.8 R795c Cases in Strategic Marketing /	658.8 S534i Improving Marketing Effectiveness /	658.8 S792f Fundamentals of marketing /	Next