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Marketing management : analysis, planning, implementation, and control / Philip Kotler

By: Material type: TextPublication details: New Delhi : Prentice-Hall of India Private Limited, 1997.Edition: 9th edDescription: xxxvii, 790+48 p. : ill. ; 25.5 cmISBN:
  • 8120311787 :
Subject(s): DDC classification:
  • 658.8 19
Subject: Business
List(s) this item appears in: SBE-Marketing | SBE-General Management
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