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Contemporary advertising / William F. Arens, Courtland L. Bovee
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, IL. : IRWIN, 1994. Edition: 5th edDescription: xxx, 573+ (47) p. : ill. ; 28.5 cmISBN: 025613412XSubject(s): PublicityDDC classification: 659.1 Subject: Business
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General Stacks | 659.1 A681c (Browse shelf(Opens below)) | 1 | Available | 004942 | ||
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General Stacks | 659.1 A681c (Browse shelf(Opens below)) | 4 | Available | 004945 | ||
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General Stacks | 659.1 A681c (Browse shelf(Opens below)) | 5 | Available | 004946 | ||
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General Stacks | 659.1 A681c (Browse shelf(Opens below)) | 6 | Available | 004947 | ||
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General Stacks | 659.1 A681c (Browse shelf(Opens below)) | 7 | Available | 004948 | ||
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Reserve Shelf | 659.1 A681c (Browse shelf(Opens below)) | 9 | Available | 004950 | ||
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General Stacks | 659.1 A681c (Browse shelf(Opens below)) | 10 | Available | 004951 |
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| 659.1 A681c Contemporary advertising / | 659.1 A681c Contemporary advertising / | 659.1 A681c Contemporary advertising / | 659.1 A681c Contemporary advertising / | 659.1 B334a Advertising management / | 659.1 B427a Advertising and Promotion : an integrated marketing communications perspective / | 659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective / |
Includes bibliographical references and index
Business
1997-07-21
Marketing