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Basic marketing : a global-management approach / E. Jerome McCarthy, William D. Perreault Jr.
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TextSeries: The Irwin series in marketing ; .Publication details: Homewood, IL : Irwin, 1993. Edition: 11th edDescription: xxii, 763, (30) p. : ill. ; 26 cmISBN: 025610509XSubject(s): MarketingDDC classification: 658.8 Subject: Business
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General Stacks | 658.8 M123b (Browse shelf(Opens below)) | 2 | Available | 004953 | ||
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General Stacks | 658.8 M123b (Browse shelf(Opens below)) | 5 | Available | 004956 | ||
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General Stacks | 658.8 M123b (Browse shelf(Opens below)) | 6 | Available | 004957 | ||
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General Stacks | 658.8 M123b (Browse shelf(Opens below)) | 7 | Available | 004958 | ||
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General Stacks | 658.8 M123b (Browse shelf(Opens below)) | 8 | Available | 005637 | ||
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General Stacks | 658.8 M123b (Browse shelf(Opens below)) | 9 | Available | 005638 |
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| 658.8 M123b Basic marketing : a global-management approach / | 658.8 M123b Basic marketing : a global-management approach / | 658.8 M123b Basic marketing : a global-management approach / | 658.8 M123b Basic marketing : a global-management approach / | 658.8 M123e Essentials of marketing / | 658.8 M345 Marketing : concepts and cases / | 658.8 M345 Marketing Management : new paradigms / |
Bibliography : p. 723-760
Business
1997-07-23
General Management