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Applications in basic marketing : clippings from the popular business press : 1994-1995 edition / E. Jerome McCarthy, William D. Perreault

By: McCarthy, E. JeromeContributor(s): Perreault, William DMaterial type: Text

TextPublication details: Burr Ridge : Irwin, 1995. Edition: 1st edDescription: ix, 226 p. : ill. ; 25.5 cmISBN: 0256166447Subject(s): MarketingDDC classification: 658.8 Subject: Business

List(s) this item appears in: Marketing

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.8 M113a (Browse shelf(Opens below))	1	Available		005279

Total holds: 0

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Previous	658.8 L376 Launching a new product /	658.8 L6665m 1986 The marketing imagination /	658.8 M113a Applications in basic marketing : clippings from the popular business press /	658.8 M113a Applications in basic marketing : clippings from the popular business press : 1994-1995 edition /	658.8 M123a 1991 Applications in basic marketing : clippings from the popular business press /	658.8 M123b Basic marketing : a management approach /	658.8 M123b Basic marketing : a global-management approach /	Next