International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Chris Phillips

By: Doole, IsobelContributor(s): Lowe, Robin | Phillips, ChrisMaterial type: TextTextPublication details: London : International Thompson Business Press, 1994. Edition: 1st edDescription: xx, 508 p. : ill. ; 24 .5 cmISBN: 18615222071784.15Subject(s): Marketing | International markets | Strategic planningDDC classification: 658.5 Subject: Business
List(s) this item appears in: Marketing
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