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Contemporary advertising / Courtland L. Bovee, William F. Arens
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : IRWIN, 1992. Edition: 1st edDescription: xxxi, 718, (58) p. : ill. ; 28.5 cmISBN: 025609196XSubject(s): Propagonda | AdvertisingDDC classification: 659.1 Subject: Business
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reserve Shelf | 659.1 B783c (Browse shelf(Opens below)) | 1 | Available | 001764 |
Total holds: 0
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| 659.1 A681c Contemporary advertising / | 659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective / | 659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective / | 659.1 B783c Contemporary advertising / | 659.1 R831a Advertising Communications and Promotion Management / | 659.132 B785c 2008 Copywriting | 659.2 K62p Public relations : principles and practice / |
Bibliography : p. 12 p.
Business
1994-12-10
Marketing