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Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault Jr.

Contributor(s): Perreault Jr., William DMaterial type: Text

TextPublication details: Homewood, IL : IRWIN, 1991. Edition: 1st edDescription: viii, 107 p. : ill. ; 25.5 cmISBN: 0256101167Subject(s): MarketingDDC classification: 658.8 Subject: Business

List(s) this item appears in: Marketing

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.8 M123a 1991 (Browse shelf(Opens below))	1	Available		001766

Total holds: 0

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Previous	658.8 L6665m 1986 The marketing imagination /	658.8 M113a Applications in basic marketing : clippings from the popular business press /	658.8 M113a Applications in basic marketing : clippings from the popular business press : 1994-1995 edition /	658.8 M123a 1991 Applications in basic marketing : clippings from the popular business press /	658.8 M123b Basic marketing : a management approach /	658.8 M123b Basic marketing : a global-management approach /	658.8 M123b Basic marketing : a global-management approach /	Next