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Advertising, management, and society : a business point of view / Francesco M. Nicosia

By: Nicosia, Francesco MMaterial type: Text

TextPublication details: New York : McGraw-Hill Book company, 1974. Edition: 1st edDescription: xx, 386 p. : ill. ; 22 cmISBN: 0070465274Subject(s): Publicity | Management | Advertising | United StatesDDC classification: 659.10973 Subject: Business

List(s) this item appears in: Management | Human resource Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	659.10973 N661a (Browse shelf(Opens below))	1	Available		004238

Total holds: 0

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Previous	659.1042 S678 Social Communication in Advertising : consumption in the mediated marketplace /	659.1072 F612f Fundamental of advertising research /	659.10954 D234a Advertising Today : the Indian context /	659.10973 N661a Advertising, management, and society : a business point of view /	659.113 S387s Strategic Advertising Campaigns /	659.13140202 G921h Handbook of promotion ideas /	659.133 B661t ThePerfect Sales Piece:a complete do it yourself guide to creating brochures,catalogs,fliers, and pamphlets /	Next