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Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
Computer filePublication details: Upper Saddle River, N.J. : Prentice Hall, c2012. Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN: 9780132102926; 0132102927; 9780273753360 (pbk)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K64 2012| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reference Stacks | 658.8 K87m 2012 (Browse shelf(Opens below)) | 01 | Withdrawn | 019461 |
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Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Marketing