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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Arens, William FContributor(s): Weigold, Michael F, 1958- | Arens, Christian | Arens, William F. Contemporary advertisingMaterial type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2011. Edition: 13th edDescription: p. cmISBN: 9780073530031 (alk. paper); 0073530034 (alk. paper)Subject(s): AdvertisingDDC classification: 659.1

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reference Stacks	Reference	659.1 A681c 2011 (Browse shelf(Opens below))	01	Available		019987

Total holds: 0

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Previous	658.85 C9989i 2013 International marketing /	658.85 W436s 2009 Selling : building partnerships /	658.872 L367e 2002 E-commerce : business, technology, society /	659.1 A681c 2011 Contemporary advertising and integrated marketing communications /	659.1 B427a 2012 Advertising and promotion : an integrated marketing communications perspective /	659.1 M854a 2015 Advertising & IMC : principles & practice /	660.6 P8987b 2014 Biotechnology and Its Applications in Agricultural Science /	Next