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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
Material type:
TextPublication details: New York : Routledge, 2010. Description: viii, 127 p. : ill. ; 23 cmISBN: 9780415873758 (hardback : alk. paper); 0415873754 (hardback : alk. paper); 9780415873772 (pbk. : alk. paper); 0415873770 (pbk. : alk. paper); 9780203859865 (ebook); 0203859863 (ebook)Subject(s): Strategic planning | Industrial management | Marketing | CompetitionDDC classification: 658.802 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Stacks | 658.802 N512m 2010 (Browse shelf(Opens below)) | 01 | Available | 019981 |
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| 658.802 K87m Marketing Management / | 658.802 M743m Marketing Management / | 658.802 M884m Management Skills in Marketing / | 658.802 N512m 2010 Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / | 658.802 R738m Marketing in the Cyber Age : the why,the what and the how / | 658.802 S127m Marketing : planning and control / | 658.802 U72a Advanced marketing strategy : phenomena, analysis, and decisions / |
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
Marketing