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Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin LaneMaterial type: Text

TextPublication details: New Delhi : Pearson Education, 2008. Edition: 3rd edDescription: 714p. : illus ; 25cmISBN: 9788131719770 :Subject(s): Mnagement | Building | MeasurementDDC classification: 658 Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reference Stacks	658 K17s (Browse shelf(Opens below))	1	Available		018525

Total holds: 0

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Previous	658 I93m Management : quality and competitiveness /	658 I93m Management : principles and functions /	658 J58m Management in the 21st Century /	658 K17s Strategic Brand Management : building, measuring, and managing brand equity /	658 K17s Strategic brand management : creating and sustaining brand equity long term /	658 K45b 2000 Business ethics /	658 K81m Management /	Next