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Cases in Strategic Marketing / David Rosenthal, Lew G Brown

By: Rosenthal, DavidContributor(s): Brown, Lew GMaterial type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2000. Edition: 1st edDescription: xiii, 610p. : illus ; 23cmISBN: 0130863599Subject(s): MarketingDDC classification: 658.8 Subject: Business

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.8 R795c (Browse shelf(Opens below))	1	Available		018713

Total holds: 0

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Previous	658.8 P511t TechnoBrands : how to create and use brand identity to market, advertise and sell technology products /	658.8 R188p Principles of marketing /	658.8 R559b Bottom-up marketing /	658.8 R795c Cases in Strategic Marketing /	658.8 S534i Improving Marketing Effectiveness /	658.8 S792f Fundamentals of marketing /	658.8 S792f Fundamentals of marketing /	Next