Image from Amazon.com

Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.

By: Moriarty, Sandra E. (Sandra Ernst)Contributor(s): Mitchell, Nancy, 1950- | Wells, William, 1926-Material type: Text

TextPublisher: Boston : Pearson, [2015]Edition: Tenth editionDescription: xxx, 639 pages : illustrations (chiefly color) ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780133506884; 9781292017396Other title: Advertising and IMC | Advertising & integrated marketing communicationSubject(s): AdvertisingDDC classification: 659.1

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reference Stacks	Reference	659.1 M854a 2015 (Browse shelf(Opens below))	01	Withdrawn		023395

Total holds: 0

Browsing Library, Independent University, Bangladesh (IUB) shelves, Shelving location: Reference Stacks, Collection: Reference Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.872 L367e 2002 E-commerce : business, technology, society /	659.1 A681c 2011 Contemporary advertising and integrated marketing communications /	659.1 B427a 2012 Advertising and promotion : an integrated marketing communications perspective /	659.1 M854a 2015 Advertising & IMC : principles & practice /	660.6 P8987b 2014 Biotechnology and Its Applications in Agricultural Science /	696 F368g 2019 GIS for planning and the built environment: an introduction to spatial analysis/	808.066378 H4249e 2014 The elements of academic style : writing for the humanities /	Next