Image from Amazon.com

Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.

By: Alon, IlanContributor(s): Jaffe, Eugene D | Vianelli, DonataMaterial type: Text

TextPublication details: New York : McGraw-Hill/Irwin, c2013. Description: xxi, 602 p. : ill., maps ; 26 cmISBN: 9780078029271 (pbk. : alk. paper); 0078029279 (pbk. : alk. paper)Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.84

List(s) this item appears in: Marketing

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reference Stacks	658.84 A4541g 2013 (Browse shelf(Opens below))	014	Available		024364

Total holds: 0

Previous		No cover image available						Next
Previous	658.8342 S333c 2010 Consumer behavior /	658.83420973 H3931c 2010 Consumer behavior : building marketing strategy /	658.8343 K17n 2012 The new strategic brand management : advanced insights and strategic thinking /	658.84 A4541g 2013 Global marketing : contemporary theory, practice, and cases /	658.84 C3579 2016 International marketing /	658.84 C395i 2011 International marketing /	658.84 C496e E-Business and E-Commerce Infrastructure:Technologies Supporting the E-Business Initiative /	Next