IUB Library OPAC
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee.
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill Education Private Limited, c2010. Edition: 11th edDescription: xi, 866 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973
| Item type | Current library | Collection | Call number | URL | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book's CD/DVD
|
Book CD/DVD Shelf | 658.83420973H3931c (Browse shelf(Opens below)) | Link to resource | Available | CD01061 | ||||
Books
|
Reference Stacks | Reference | 658.83420973 H3931c 2010 (Browse shelf(Opens below)) | 01 | Available | 024861 |
Total holds: 0
Browsing Library, Independent University, Bangladesh (IUB) shelves, Shelving location: Book CD/DVD Shelf Close shelf browser (Hides shelf browser)
|
|
|
No cover image available |
|
|
|
||
| 658.151G242m Managerial Accounting / | 658.15K81v Valuation : measuring and managing the value of companies / | 658.403R397Q Quantitative Analysis for Management / | 658.83420973H3931c Consumer behavior : building marketing strategy / | 658 D475m Management : leading people and organizations in the 21st century / | 658 D574 The Digital MBA / | 658 D574 The Digital MBA / |
Includes bibliographical references and index.
Marketing