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Social Communication in Advertising : consumption in the mediated marketplace / Leiss,William [et. al.]

By: Leiss,William [et. al.]Material type: Text

TextPublication details: New York : Routledge, 2005. Edition: 3rd edDescription: x, 683pISBN: 0415966760 :Subject(s): Advertising | Social communication | MediaDDC classification: 659.1042 Subject: Communication

List(s) this item appears in: Media & Communication

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	659.1042 S678 (Browse shelf(Opens below))	1	Available		019026

Total holds: 0

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Previous	659.1 W456a Advertising : principles and practice /	659.101 W496p. Promotional culture : advertising, ideology and symbolic expression /	659.103 W642n NTC'S Dictionary of Advertising /	659.1042 S678 Social Communication in Advertising : consumption in the mediated marketplace /	659.1072 F612f Fundamental of advertising research /	659.10954 D234a Advertising Today : the Indian context /	659.10973 N661a Advertising, management, and society : a business point of view /	Next