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Business essentials for strategic communicators : creating shared value for the organization and its stakeholders / Matthew W. Ragas and Ron Culp.
Material type:
TextPublisher: New York, NY : Palgrave Macmillan, 2014Description: xx, 211 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781137387738 (hard cover : alk. paper)Subject(s): Business communication | Corporate culture | Public relations | Finance | Economics | CommunicationDDC classification: 658.45 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reference Stacks | 658.45 R141b 2014 (Browse shelf(Opens below)) | 01 | Available | 025355 |
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| 658.45 B3667i 2008 Intercultural communication in the global workplace / | 658.45 B783b Business Communication Today / | 658.45 G965c 2011 Communicating across cultures at work / | 658.45 R141b 2014 Business essentials for strategic communicators : creating shared value for the organization and its stakeholders / | 658.45 R724c Communication in Organizations / | 658.45 S3471c 2007 Communicating globally : intercultural communication and international business / | 658.455 I89 ITIL : service strategy |
Includes bibliographical references and index.
Foreword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock market -- Accounting and financial statements -- The law and corporate disclosure -- Intangible assets and non-financial information -- Focal areas at the intersection of business and communication -- Corporate governance -- Corporate social responsibility -- Corporate reputation -- Demonstrating and improving the business value of communication -- Communication measurement and evaluation -- References -- Glossary -- Index -- About the authors.
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