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Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch

By: Belch, George EContributor(s): Belch, Michael AMaterial type: Text

TextPublication details: Boston : McGraw-Hill\Irwin, 2001. Edition: 1st edDescription: xv,795p. : illus ; 29cmISBN: 0072314451Subject(s): Publicity | Sale | Marketing | Market forcastingDDC classification: 659.1 Subject: Business

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	659.1 B427a (Browse shelf(Opens below))	1	Available		011809
Books	Reference Stacks	659.1 B427a (Browse shelf(Opens below))	2	Available		011810

Total holds: 0

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Previous	659.1 A681c Contemporary advertising /	659.1 A681c Contemporary advertising /	659.1 B334a Advertising management /	659.1 B427a Advertising and Promotion : an integrated marketing communications perspective /	659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective /	659.1 B782c Contemporary Advertising /	659.1 B783a Advertising excellence /	Next