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Creating new markets in the digital economy : value and worth / Irene C.L. Ng.

By: Ng, Irene C. LMaterial type: Text

TextPublisher: New York : Cambridge University Press, [2014]Description: xx, 238 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781107049352 (hardback); 9781107627420 (pbk.)Subject(s): Information technology -- Economic aspects | Technological innovations -- Economic aspects | New products | Value | Marketing researchDDC classification: 658.872

List(s) this item appears in: Marketing | Management Information System

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reference Stacks	658.872 N5761c 2014 (Browse shelf(Opens below))	01	Available		026108

Total holds: 0

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