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Qualitative Research Methods in Public Relations and Marketing Communications / Christine Daymon, Immy Holloway

By: Daymon, ChristineContributor(s): Holloway, ImmyMaterial type: Text

TextPublication details: London : Routledge, 2002. Edition: 1st edDescription: viii,293p. : illus ; 23cmISBN: 0415222745 :Subject(s): Qualitative analysis | Methodology | EnterprisesDDC classification: 659.2072 Subject: Business

List(s) this item appears in: Accounting | Finance | Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	659.2072 D273q (Browse shelf(Opens below))	1	Available		014649

Total holds: 0

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Previous	659.2 M169p Public relations handbook for managers and executives /	659.2 P976 Janasangjog O Prakashana /	659.202854678 B881p 2010 Public relations and the social web : using social media and Web 2.0 in communications /	659.2072 D273q Qualitative Research Methods in Public Relations and Marketing Communications /	659.9 W456a Advertising : principles and practice /	659.9 W456a Advertising : principles and practice /	659.9 W456a Advertising : principles and practice /	Next