Advertising : principles and practice / William Wells, John Burnett, Sandra

By: Wells, WilliamContributor(s): Burnett, John | Moriarty, SandraMaterial type: Text

TextPublication details: Singapore : Pearson, 2003. Edition: 6thDescription: xxxii,599p : ill ; 26cmISBN: 8129700636 :Subject(s): PublicityDDC classification: 659.1 Subject: Business

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings ( 3 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Reference Stacks	659.1 W456a (Browse shelf(Opens below))	1	Available	014858
Books	General Stacks	659.1 W456a (Browse shelf(Opens below))	2	Available	017231
Books	General Stacks	659.1 W456a (Browse shelf(Opens below))	3	Available	017708

Total holds: 0

Browsing Library, Independent University, Bangladesh (IUB) shelves, Shelving location: Reference Stacks Close shelf browser (Hides shelf browser)

Previous			No cover image available	No cover image available				Next
Previous	659.1 M478a Advertising : a cultural economy /	659.1 M854a 2015 Advertising & IMC : principles & practice /	659.1 W3351o 1959 The 100 greatest advertisements 1852-1958, who wrote them and what they did.	659.1 W456a Advertising : principles and practice /	659.1019 S9661a 2010 Advertising and the mind of the consumer : what works, what doesn't, and why /	659.132 S9493h Hey, Whipple, squeeze this : the classic guide to creating great ads /	659.2930776 K311t Tourism Marketing for cities and towns : using social media and branding to attract tourism /	Next