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1.
Advertising : principles and practice / William Wells, John Burnett, Sandra by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Singapore : Pearson, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 659.1 W456a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 W456a.
2.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall International, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 659.9 W456a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.9 W456a. Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (3).
3.
Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. by
Edition: Tenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2015]
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 M854a 2015.
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