Advertising : principles and practice / William Wells, John Burnett, Sandra

By: Wells, WilliamContributor(s): Burnett, John | Moriarty, SandraMaterial type: Text

TextPublication details: Singapore : Pearson, 2003. Edition: 6thDescription: xxxii,599p : ill ; 26cmISBN: 8129700636 :Subject(s): PublicityDDC classification: 659.1 Subject: Business

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Holdings ( 3 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Reference Stacks	659.1 W456a (Browse shelf(Opens below))	1	Available	014858
Books	General Stacks	659.1 W456a (Browse shelf(Opens below))	2	Available	017231
Books	General Stacks	659.1 W456a (Browse shelf(Opens below))	3	Available	017708

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Previous	659.1 N532 The New world of advertising	659.1 R961k Kleppner's advertising procedure /	659.1 W456a Advertising : principles and practice /	659.1 W456a Advertising : principles and practice /	659.101 W496p. Promotional culture : advertising, ideology and symbolic expression /	659.103 W642n NTC'S Dictionary of Advertising /	659.1042 S678 Social Communication in Advertising : consumption in the mediated marketplace /	Next