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Co-Branding : the science of Alliance / edited by Tom Blackett, Bob Boad

Contributor(s): Boad, Bob, edMaterial type: Text

TextPublication details: London : Macmillan Press Limited, 1999. Edition: 1st edDescription: xviii, 142 p. : ill. ; 24 cmISBN: 0333760891 :Subject(s): Market management | SalesDDC classification: 658.827 Subject: Business

List(s) this item appears in: Management | Human resource Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.827 C552 (Browse shelf(Opens below))	1	Available		012314

Total holds: 0

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Previous	658.82 D672p Promotion : analysis, creativity, and strategy /	658.82 H432s Successful sponsorship /	658.827 B819 Brands : visions and values /	658.827 C552 Co-Branding : the science of Alliance /	658.827 E46s 2007 Strategic brand management /	658.827 J77w What's in a Name? : advertising and the concept of brands /	658.827 K2919s 2013 Strategic brand management : building, measuring, and managing brand equity /	Next