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Strategic brand management : creating and sustaining brand equity long term / Jean - Noel Kapferer

By: Kapferer, Jean - NoelMaterial type: Text

TextPublication details: New Delhi : Kogan Page India Pvt. Ltd., 2000. Edition: 2nd edDescription: 443 p. : ill. ; 24 cmISBN: 8175541091 :Subject(s): ManagementDDC classification: 658 Subject: Business

List(s) this item appears in: Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658 K17s (Browse shelf(Opens below))	1	Available		012569

Total holds: 0

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Previous	658 I93m Management : principles and functions /	658 J58m Management in the 21st Century /	658 K17s Strategic Brand Management : building, measuring, and managing brand equity /	658 K17s Strategic brand management : creating and sustaining brand equity long term /	658 K45b 2000 Business ethics /	658 K81m Management /	658 K81m Management /	Next