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Principles of marketing / Geoffrey Randall

By: Randall, GeoffreyMaterial type: Text

TextPublication details: London : Routledge, 1993. Edition: 1st edDescription: vii, 249 p. : ill ; 23 cmISBN: 0415072662Subject(s): MarketingDDC classification: 658.8 Subject: Business

List(s) this item appears in: Marketing

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Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.8 R188p (Browse shelf(Opens below))	1	Available		011139

Total holds: 0

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Previous	658.8 P478p A Preface to marketing management /	658.8 P481l 1992 Liberation Management : Necessary disorganization for the Nanosecond Nineties /	658.8 P511t TechnoBrands : how to create and use brand identity to market, advertise and sell technology products /	658.8 R188p Principles of marketing /	658.8 R559b Bottom-up marketing /	658.8 R795c Cases in Strategic Marketing /	658.8 S534i Improving Marketing Effectiveness /	Next