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Brand Sense : how to build powerful brands through touch, taste, smell, sight and sound / Martin Lindstrom

By: Lindstrom, MartinMaterial type: TextTextPublication details: New Delhi : Kogan Page India, 2005. Edition: 1st South Asian EditionDescription: xii, 237p. : illus ; 23cmISBN: 0749445424 :Subject(s): Enterprises | Marketing | BrandsDDC classification: 658.827 Subject: Business
List(s) this item appears in: Marketing | Accounting | Finance
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