IUB Library OPAC
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey
Material type:
TextPublication details: Boston, Mass : Houghton Miffling Company, 2001. Edition: 5thDescription: xxi, 519 p. : map, tabs ; 24 cmISBN: 0618071881 :Subject(s): Market management | Market planning | Marketing | International marketingDDC classification: 658.8480684 Subject: Business
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| 658.8480684 J432g Global marketing strategies / | 658.8480684 J432g Global marketing strategies / | 658.8480684 J432g Global marketing strategies / | 658.8480684 J432g Global marketing strategies / | 658.8480684 J432g Global marketing strategies / | 658.8480684 J432g Global marketing strategies / | 658.8480684 J432g Global marketing strategies / |
Includes bibliographical references and index
Business
2002-05-14
International Business