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Essentials of Services Marketing : Concepts,strategies and cases / K.Douglas, Hoffman

By: Hoffman, K.Douglas,; Bateson, John E.GMaterial type: TextTextPublication details: Philadelphia : Harcourt Collegs Publishers, 2002. Edition: 2nd edDescription: xxi,569p. : illISBN: 0030288924 :Subject(s): Markets | Services MarketDDC classification: 658.84 Subject: Business
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International Business