Advertising : theory and practice / C H Sandage, Vernon Fryburger, Kim Rotzoll
Material type:
TextPublication details: India : Virender Kumar Arya, 1996.Edition: 11th edDescription: xv,509p : ill ; 25cmSubject(s): DDC classification: - 659.1 19
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Library, Independent University, Bangladesh (IUB) Reserve Shelf | 659.1 194a (Browse shelf(Opens below)) | 1 | Not For Loan | 003815 |
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| 658.872 L111e 2008 E-commerce : business, technology, society / | 658.872 T966s 2015 Social media marketing / | 658.872 W3731d 2014 The digital marketer : ten new skills you must learn to stay relevant and customer-centric / | 659.1 194a Advertising : theory and practice / | 659.1 A244 The Advertising business : operations, creativity, media planning, integrated communications / | 659.1 A681c Contemporary advertising / | 659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective / |
Business
1996-07-06
International Business