Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

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TextPublication details: London ; Philadelphia : Kogan Page, 2011.Edition: 2nd edDescription: xiv, 242 p. ; 22 cmISBN:

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List(s) this item appears in: SBE-Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	658.827 H1494b 2011 (Browse shelf(Opens below))	01	Not For Loan	024354

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Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.

Includes bibliographical references and index.

Marketing

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