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Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.

By: Alon, IlanContributor(s): Jaffe, Eugene D | Vianelli, DonataMaterial type: Text

TextPublication details: New York : McGraw-Hill/Irwin, c2013. Description: xxi, 602 p. : ill., maps ; 26 cmISBN: 9780078029271 (pbk. : alk. paper); 0078029279 (pbk. : alk. paper)Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.84

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reference Stacks	658.84 A4541g 2013 (Browse shelf(Opens below))	014	Available		024364

Total holds: 0

Includes bibliographical references and indexes.

Global Studies and Governance