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Contemporary advertising / Courtland L. Bovee, William F. Arens

By: Bovee, Courtland LContributor(s): Arens, William FMaterial type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : IRWIN, 1992. Edition: 1st edDescription: xxxi, 718, (58) p. : ill. ; 28.5 cmISBN: 025609196XSubject(s): Propagonda | AdvertisingDDC classification: 659.1 Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reserve Shelf	659.1 B783c (Browse shelf(Opens below))	1	Available		001764

Total holds: 0

Bibliography : p. 12 p.

Business

1994-12-10

Marketing