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1.
Fundamental of advertising research / Fletcher, Thomas A Bowers by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Belmont, California : Wadsworth Publishing Company, 1988
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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2.
Handbook of international advertising research / edited by Hong Cheng. by Series: Handbooks in communication and media
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester : Wiley-Blackwell, 2014
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