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Understanding Consumers : building powerful brands using consumer research / M. G Parameswaran

By: Parameswaran, M. GMaterial type: Text

TextPublication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003. Edition: 1st edDescription: xiii, 235p. : illus ; 29cmISBN: 0070474095 :Subject(s): Consumers | Consumer Behaviour | BrandDDC classification: 658.834 Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.834 P222u (Browse shelf(Opens below))	1	Available		016376

Total holds: 0

Business

2005\07\20

International Business