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Marketing Communications : an integrated approach / P R Smith, Jonathan Taylor

by Smith, P R | Taylor, Jonathan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Kogan Page India Private Limited, 2003Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 S657m.
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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia, PA : Kogan Page, 2011Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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