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1.
Marketing Research / David A Aaker, V Kumar, Georgs S Day by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : John Wiley and Sons,Inc, 2002
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 A111m.
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2.
Marketing research : a global outlook / V. Kumar, Regents' Professor, Georgia State University. Financial accounting, reporting, and analysis / jennifer maynard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: India : SAGE , 2015Publisher: Oxford : OXFORD UNIVERSITY PRESS, [2013]
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.83 K9637m 2015.
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3.
Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2012
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