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1.
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8009 Q3c.
2.
Consumer behavior for marketing manager / Ian Frnwick, John. Quelch by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Allyn and Bacon, 1984
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658 755.
3.
Global marketing management : cases and readings / edited by Robert D. Buzzell, Quelch, Christopher A. Bartlett by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Readings, Mass. : Addison-Wesley Publishing Company, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (9)Location, call number: General Stacks 658.848 G562, ...
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