IUB Library OPAC
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| 1. |
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.
by Edition: 2nd ed., rev. and updated.Material type: Text; Format:
available online
 ; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, ©2009Online access: Wiley Online Library Availability: No items available.
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| 2. |
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
by Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2011Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 H1494b 2011.
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| 3. |
Brand society : how brands transform management and lifestyle / Martin Kornberger.
by Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, 2010Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 K845b 2010.
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| 4. |
Fashion Brands : branding style from Armani to Zara / Mark Tungate
by Edition: First South Asian EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: London : Kogan Page, 2006Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 687.0688 T926f.
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| 5. |
Fire phenomena and the earth system : an interdisciplinary guide to fire science / edited by Claire M. Belcher.
by Material type: Text; Format:
available online
; Literary form:
Not fiction
Publication details: Chicester : Wiley-Blackwell, 2013Online access: Wiley Online Library Availability: No items available.
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| 6. |
Growing : Kim Bo Kyung Mini Album Vol. 2 / Sony Music. Material type:
Text; Format:
print
; Literary form:
Not fiction
Publication details: Korea : Sony Music Entertainment. 2011Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not for loan (1).
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| 7. |
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.
by Edition: Second Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oakland: Berrett-Koehler Publishers, Inc, 2019Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 W334h.
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| 8. |
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.
by Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2012Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8343 K17n 2012.
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| 9. |
Origination : the geographies of brands and branding / Andy Pike.
by Series: RGS-IBG book seriesMaterial type: Text; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015Online access: Wiley Online Library Availability: No items available.
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| 10. |
Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.
by Edition: 2nd ed.Material type: Text; Format:
available online
; Literary form:
Not fiction
Publication details: Hoboken : Wiley, 2012Online access: Wiley Online Library Availability: No items available.
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| 11. |
Strategic Brand Management : building, measuring and managing brand equity / Kevin Lane Keller
by Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Delhi : Pearson Education, 2003Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.4012 K29s, ...
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| 12. |
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : Pearson, c2013Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827 K2919s 2013.
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| 13. |
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : Pearson, c2015Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.827 K2919b 2015.
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| 14. |
Superbrands Bangladesh: n insight into some of Bangladesh's strongest brands.
by Material type: Text; Format:
print
Publication details: Dhaka: Bangla Superbrands Ltd., c2010-Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827095492 S959 2010.
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| 15. |
Understanding Consumers : building powerful brands using consumer research / M. G Parameswaran
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.834 P222u.
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