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1.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. by
Edition: 4th ed., Completely updated and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Houghton Mifflin, 2007
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 L6641g 2007.
2.
Handbook of international advertising research / edited by Hong Cheng. by Series: Handbooks in communication and media
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester : Wiley-Blackwell, 2014
Online access:
Availability: No items available.
3.
Hey, Whipple, squeeze this : the classic guide to creating great ads / Luke Sullivan, Edward Boches. by
Edition: 6th edition,
Material type: Text Text; Format: microfiche festschrift
Publication details: New Jersey: John Wiley & Sons, Inc, 2022
Online access:
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.132 S9493h.
4.
Managing corporate social responsibility : a communication approach / W. Timothy Coombs, Sherry J. Holladay. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Malden, MA : Wiley-Blackwell, 2011
Online access:
Availability: No items available.
5.
The PR masterclass : how to develop a public relations strategy that works! / Alex Singleton. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, [2013]Copyright date: ©2014
Online access:
Availability: No items available.
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