Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
Material type: TextPublication details: New York : Routledge, 2010.Description: viii, 127 p. : ill. ; 23 cmISBN:- 9780415873758 (hardback : alk. paper)
- 0415873754 (hardback : alk. paper)
- 9780415873772 (pbk. : alk. paper)
- 0415873770 (pbk. : alk. paper)
- 9780203859865 (ebook)
- 0203859863 (ebook)
- 658.802 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.802 N512m 2010 (Browse shelf(Opens below)) | 01 | Available (Restricted Access) | 019981 |
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
Marketing